The brand attracts customers who care about individuality, self-confidence and activity and who enjoy living a dynamic life in an urban environment. TOM TAILOR supports the Urban Player with authentic and self-confident looks. The looks are defined by leisurely, athletic and natural components, which are based on stylistic confidence and modernity. The brand also focuses on contemporary styles with a clear statement. The looks are self-confident, fashionable, elegant, stylish, less colorful and use a range of selected fabrics and degrees of quality.